Furniture system Creative by VOX
Study case
This project has been quite an adventure for us and it's still ongoing! Alongside VOX, we had the opportunity to participate in implementing the Creative system. This furniture series is a true masterpiece that allows for creating a unique product exactly as desired by the customer.
The possibilities for creation here are limitless!
VOX - a Polish brand with over 30 years of experience in the interior furnishings and home finishing industry. From dining rooms to bedrooms, the brand offers a wide selection of products that meet the expectations of demanding customers. In recent years, they have become one of the most innovative players in the interior design market in Poland, with over 150 showrooms, expanding internationally, and offering online shopping. VOX places great emphasis on unique solutions, quality, and an individual approach to the customer. It is thanks to this that they have gained worldwide recognition, and their products are always at the forefront of the latest trends and market needs.
About product
Customers increasingly value personalization and customization when making purchasing decisions, including those related to interior design. This trend stems from the need to express one's personality and style through the objects that surround us in our daily lives. Buyers no longer want just functional furniture that looks like everyone else's; they want furniture that is unique and reflects their tastes. For this reason, many interior design companies are introducing products that can be tailored to personal preferences. In this regard, VOX has set the bar incredibly high, surpassing the competition!
One of VOX's flagship products is the Creative furniture system, which was created in collaboration with designer Marta Krupińska. With this system, customers can create their own projects using a furniture design and configuration tool. This highly innovative approach allows for the creation of interiors that are cohesive down to the smallest details, tailored to the tastes and needs of the customers. The rich palette of colors, handles, and legs available in the Creative furniture configuration process offers the opportunity to create a unique space that reflects the owner's character and satisfies all their functional requirements.
Katarzyna Bryze, Head of R&D at VOX CAPITAL GROUP
"We noticed a group of customers seeking even greater individuality in creating their furniture. In response to these needs, we created the Creative system, which aimed not only to offer choices of colors, legs, or handles but also to allow for the independent construction of furniture. We were aware of the need for a simple and intuitive tool, available online as well, that would enable even novices to navigate through the furniture design process. Our experiences in designing various configurators, combined with user research, allowed us to develop a brief for a tool that would bring joy to the creation process while guiding users and offering solutions."
Customer problem
VOX had to face many challenges when introducing the Creative furniture system to the market:
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One of the challenges for the VOX brand was effectively conveying information about furniture configuration and explaining to customers how their choices would impact the final appearance of the product. Consumers had diverse needs and expectations, while also needing to understand the available customization options. VOX had to contend with the limitations of presenting all configuration options in physical stores or catalogs.
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The size of the VOX product offering was an advantage on the one hand, but on the other hand posed significant logistical and organizational challenges. The large volume of products and the vast number of combinations meant that the company would have to organize many photo sessions to illustrate each product and its various color and configuration variants. Such photo sessions would be time-consuming and require significant financial outlays, which would affect the cost of implementation and the final product prices. A problematic issue for VOX was also creating a clear and readable product catalog that would allow customers to quickly find the appropriate furniture model. This required precise descriptions and explanations of possible configurations, which increased the volume of the catalog and made it difficult to browse.
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The large number of products and combinations posed the risk of customer errors when ordering furniture. Another important aspect was the logistics involved – how to efficiently manage the packaging and shipping of personalized furniture, as well as how to generate individual assembly instructions that would likely never be duplicated.
Resolutions
VOX, aware of the complexity of implementing the Creative system, needed not only an executor but also a partner who could understand the requirements of this demanding process and system. The expectations were high - experience, knowledge, and the ability to propose innovative solutions were essential. That's why VOX chose Epilog as the executor of this task. We thoroughly understood VOX's requirements for introducing the new collection to the market, and we were familiar with their style and aesthetics due to our previous collaboration.
Creative animation
VOX successfully solved its problem by implementing product animations as part of the Creative system's storytelling. Through these animations, customers could easily familiarize themselves with furniture configurations and see how their choices impacted the final product's appearance. The animations allowed for a comprehensive presentation of all customization options, facilitating the selection of the appropriate model while accurately showcasing product details and features. This made it easier to understand product usage and encouraged purchase decisions. An advantage of this solution is the ability to present all configuration options without the need to physically display every product in brick-and-mortar stores or catalogs.
Product packshot
By using 3D product visualization, VOX was able to present a wide range of online configuration possibilities without the need for traditional photoshoots. Why limit oneself to just one color scheme when you can create thousands of product visualizations in a matter of moments? 3D rendering offered infinite possibilities, ensuring consistent shots with perfectly matched lighting and perspective for the products. This resulted in a clear product catalog that not only facilitated customers in quickly finding the right furniture but also allowed for easy implementation of changes without incurring additional costs associated with organizing a product photoshoot. Additionally, the high quality of the 3D files enabled their use in print materials.
Katarzyna Bryze, Head of R&D at VOX CAPITAL GROUP
"When it comes to designing configuration tools, rendered packshots work perfectly. It is easier to manage the material and make changes, especially since the configurator operates based on 3D models. This approach ensures the best results and visual consistency."
Configurator
In response to the challenge posed by a large number of products and their configuration possibilities, VOX opted for a completely new solution. Together with Epilog Creative Studio and www.evertop.pl, they created a fully interactive 3D online configurator. It stands out from other tools by employing the latest technologies, offering exceptionally high-quality visuals, and incorporating a range of other useful features. Automatic price generation, user instructions, and logistical guidance enable precise and accurate order completion while maintaining simplicity and user-friendliness. This compromise between complexity and available options makes the configurator customer-friendly. Thanks to this innovative solution, VOX has raised the bar in the sales process, guaranteeing faster and more precise customization of furniture, thereby increasing customer satisfaction with their choices.
Impact on the company
VOX is the epitome of innovation and visionary approach in the interior design industry in Poland. By utilizing tools such as the configurator and product animations, VOX customers have the opportunity to independently design their dream furniture. This individual approach undoubtedly increases their interest, which translates into better sales. But that's not all. The tool has gained great popularity among users, who create over 11,000 configurations within a month! That's quite an achievement! The average time spent by users on the configurator page has more than doubled compared to other pages presenting VOX furniture. This is undeniable proof that creativity and innovation are key values that contribute to its strength.
Katarzyna Bryze, Head of R&D w VOX CAPITAL GROUP
“Our advisors in the showrooms as well as individual users utilize the tool, creating around 11,000 configurations per month! We are extremely pleased that our customers engage in the process of creating their furniture, crafting not only functional but also beautiful interiors. It brings us immense satisfaction that our configurator provides them with so many possibilities.”
The partnership between VOX and Epilog has brought many benefits to both parties, demonstrating that the combination of knowledge and experience from two companies can lead to successes that are difficult to achieve individually. Collaborative work allowed us to harness the full potential and create a project that attracts customers with its functionality and innovative approach.
Implementing the Configurator was a challenge, especially during the difficult period of the pandemic, but it also provided an opportunity to gain valuable knowledge and experience. Our long-standing collaboration, as well as mutual trust, allowed for a deep understanding of the concept's needs and the proposal of appropriate solutions.
Katarzyna Bryze, Head of R&D w VOX CAPITAL GROUP
