Lights Nowodvorski
Creative visuals, short animations
Nowodvorski is a brand that knows everything about lamps. Many series, dozens of forms, and behind every one of them the same philosophy: timeless design and a care for detail that translates into durability and style. These aren't products made for a single season.
Silhouette, colour, material, every element designed with one thing in mind: a form built to serve for years. A brand with years of experience behind it, still redefining the standards of the lighting industry and creating lamps that settle naturally into the most varied interiors.
Scope of work:
Product presentation concept
Product detail as the dominant element in creative shots
Short animated formats
Banner for the Warsaw Home furniture fair
Large-format version of the visualization for a bus advertisement
Our task was to show all that variety in a single, coherent campaign. To highlight what makes these lamps stand out, their plasticity and their form, without losing either the aesthetics or the function along the way. We wanted to do it in a way that isn't ordinary, because a standard packshot simply doesn't do this collection justice.
We started by building a coherent visual concept, then moved into the creative shots that fully capture the character of Nowodvorski lamps. CGI gave us a freedom you can only dream about on a classic photo shoot. We built abstract visualizations that faithfully reproduce the details and textures of the products, and at the same time catch the eye and hold it for longer. Precise visual narration, care for every detail, and an effect that says more than any spec sheet: these images communicate the values and the philosophy of the brand.
Our experience in designing spaces let us present the product abstractly and still bring out every one of its qualities.
The client uses it across many levels, from the catalogue to social media. And what matters to us: it doesn't compete with the materials the brand already has, it complements them, it strengthens them. We're not afraid of new challenges. So when the subject of a banner for the Warsaw Home fair and large-format bus advertising came up, we simply went for it. Every element, from the creative visualizations to the dynamic, few-second animations, was made with one coherent and compelling vision in mind. The result? Not just beautiful images. Above all, marketing tools that support sales and build a strong brand identity. Visualizations that impress, engage, and stay in the minds of Nowodvorski's clients for longer.
The final results are preceded by many attempts, which we analyze with the client at every stage, and their opinion is our priority. This is a very important phase: exploring different forms and solutions during the creative stage is what lets us find the best direction.
