Oknoplast - Woodec veneers
Development and implementation of product animation
We specialise in creating animations that don't just catch the eye, they educate and inspire. Our recent collaboration with Oknoplast, a leader in window manufacturing, resulted in a project built around one goal: presenting the Woodec veneer line.
It's a collection available in three striking colours that convincingly mimic wood while keeping every advantage of PVC windows intact.
Zakres prac:
Concept and production of fully computer-generated animation
Reproduction of materials based on physical samples
Space design
Creating realistic CGI images
Our task was to build a campaign concept that would bring out the unique character and strengths of Oknoplast's veneers. To get there, we focused on visual material that puts texture, finish and overall aesthetic front and centre, without losing sight of the functionality and durability PVC windows are known for.
The "cool colours" technology behind it, built on patented pigments, significantly reduces how much sunlight the surface absorbs (most of the thermal energy simply bounces off rather than penetrating the profile). The result is a window that heats up less, holds its shape better, and lasts longer even under intense sun exposure.
Available across three striking colours, this line is a natural fit for anyone who wants a touch of warmth at home without giving up practicality. It's more than a veneer. It's a promise of durability and style.
It's the ideal solution for anyone who values aesthetics and function in equal measure. A Woodec veneer window delivers exactly that warm, welcoming feel a home should have. The technology works across a wide range of architectural styles, from contemporary to classic, giving every space its own character.
Our core task was to shape a campaign concept that would highlight what makes these wood-effect veneers genuinely distinctive, while also raising awareness among consumers and professionals of the design possibilities they open up.
The Woodec surface captures the look and feel of natural wood with real fidelity, both visually and to the touch, thanks to deep embossing and a matte top layer.
Simulation played a central technical role, letting us render the veneers realistically and show how they interact with their surroundings.
To do that, we built visual material around their matte finish and overall aesthetic, without losing the throughline of high functionality and durability.
We chose to present the veneers in an abstract way, steering clear of the usual technical clichés. Instead, we focused on capturing the character of the product itself, the tactile difference it offers compared to standard PVC windows. The whole presentation was designed to stop the scroll, on social media and beyond.
The Oknoplast project gave us the chance to dive into a world of wood-effect veneers that pair advanced technology with real aesthetic ambition. It was a genuine opportunity to show how modern solutions can reshape both the perception and the function of a space, without ever sacrificing visual appeal. Our animation work let us push past the usual dry technical description and build something accessible, engaging and, above all, beautiful, a visual story that captures the spirit of innovation behind the product.
What's more, seeing this line and its promotional materials expand into international markets confirms not just the quality and versatility of our work, but the power of visual storytelling to speak to people everywhere, regardless of language or culture. Having our visualisations recognised globally is a genuine source of pride at Epilog, and it pushes us to keep looking for new ways to bring products and ideas to life. It's proof that a well-crafted visual narrative can cross borders and bring people together around shared ideas of beauty and function.
